FA agrees a historic broadcast agreement with the BBC to show Women’s Super League on terrestrial TV for the first time
- BBC has committed to showing Women’s Super League matches on the main channels
- Terrestrial broadcaster will share coverage with Sky Sports next season
- The potential of the women’s game was demonstrated with massive World Cup ratings
The FA has agreed on a groundbreaking new broadcast deal for the Women’s Super League, which will see matches on terrestrial television for the first time next season.
The landmark agreement also marks the first time the WSL has attracted a rights fee – Sky Sports will share live coverage of the match with the BBC, which has committed to showing games on their main network channels.
Sky Sports is considered to have secured the top pick of the weekly games. They replace BT Sport as the WSL’s primary broadcaster, but the BBC has made sure they remain the secondary rights partner.
The WSL will be broadcast on the BBC and Sky Sports next season after a historic deal
As a major boost to the women’s match profile, some matches will be on BBC1 and BBC2 – live coverage is currently limited to the red button.
In addition to a multi-million pound rights fee, although largely funded by Sky, the BBC is confident that they will deliver a large audience to their Women’s Football Show, which averages over 500,000 viewers a week, despite being convicted on Sunday evenings to a graveyard. .
Its potential was demonstrated at the 2019 World Cup, when 11.7 million people watched England’s semi-final defeat to the US on BBC1, leading executives to conclude that the time to invest in club football had come.
The fame for the women’s game will be great and is a huge opportunity for growth